Using Podcasts in the Workplace

Using podcasts in a professional environment, such as a business or organization can bring many advantages to that organization. Podcasting is a very unique way to present any information that a business or organization would like to, such as highlighting new information and perhaps discussing questions or issues that people may have. Organizations all over have competition and using a podcast can be something that sets your organization apart from a competitor's. "Promoting your company and highlighting what sets it apart  from others in the same field is key to a business podcast" (Sherber 2013). Businesses would use a podcast to present information to all of their customers and potential customers; Since customers would be in various locations, it will be an easier way to get the appropriate information relayed to the customers. Customers will feel as if they are more "connected" to a business or organization in different situations through podcasts because they are getting direct information from a business and do not have to wait for feedback for anything. The customer satisfaction should increase with the reliability of a podcast which can make a business more successful and unique in many ways.

Sources:
http://yourbusiness.azcentral.com/advantages-podcasts-business-5899.html